How can F.Y.E. move from vendor to cultural collaborator at events like Comic-Cons and music festivals? In an oversaturated environment, we needed to reach distinct micro-communities in ways mass retail never could.

Fans don’t choose stores, they choose identities. If F.Y.E. could become a gateway to the universes they love, shopping would feel like belonging, instead of an arbitrary transaction touchpoint.

• Create F.Y.E. POP SHOPS, co-branded retail platforms that paired a fully operational F.Y.E. interior with partner-led façades, exclusives, and programming tailored to each event.

• Launch the model with F.Y.E. × Funko at New York Comic Con, featuring limited-edition drops and signings that turned the shop into a daily destination.

• Expand the platform with partners including Cartoon Network, Universal Music Group, and additional entertainment licensors. Adapt exterior storytelling and merchandise mix to each fandom, while maintaining core F.Y.E. operations inside.

• Design bold, partner-forward building wraps and pop-art environments that stopped foot traffic outside Comic-Cons and music festivals before fans ever reached the gates.

• Program celebrity appearances, artist meet-and-greets, and timed releases to create scheduled surges and organic social content for both F.Y.E. and partner brands.

• Develop modular store kits that could be installed in short-term leases and festival footprints, delivering authentic F.Y.E. retail experiences at temporary speed.

Exclusive partner merchandise sell-through within hours on multiple days

22% lift in Funko-category revenue during activation quarter

600K+ organic social impressions across conventions and festivals

10K+ attendee interactions through signings and timed drops

15+ earned media mentions across fan and collectibles outlets