How do we drive nationwide buzz and attention for Popeyes’ latest pickle-inspired LTO?

Love ‘em or hate ‘em, Gen Z and Millenials don’t want to be left out of the pickle craze. From “glickles” (glitter pickles) to pickle candles, even if they’re not eating them, they’re still buying them.

Take over the Popeyes location in the heart of Times Square to create a fully branded experience and built-in social media event. Animated billboards, custom artwork and backdrops, and an ASMR station offered endless photo ops for influencers, media outlets, and passersby to capture and share.

Timed launch on April Fools’ Day, we partnered with local media outlets to be “in on the joke,” helping fuel curiosity, speculation, and widespread social chatter around the LTO.

Create disruption with a custom color takeover—transforming Popeyes’ iconic orange to green—grabbing the attention of both loyal fans and curious newcomers.

Kiosk conversion rate increased 225%

Week 1 sales increased $166K

Over 1800 organic user generated videos posted