Building on the momentum of the “chicken wars” and the attention it put on the Popeyes brand, how can we ensure our customer experience lives up to the hype of the Chicken Sandwich?

The first impression must deliver—because no amount of product quality can save a disappointing brand experience.

• Move from random acts of merchandising to a unified brand experience across the physical and digital footprint.

• Strategic communication zones brought context and intent to all messaging and visuals.

• A modernized merchandising system delivered consistency, clarity, and impact at every interaction.

• A defined promotional calendar with a disciplined test-and-learn strategy was created for launches.

• An overhauled menu experience introduced product hierarchy and elevated photography. 

• Pilots drove adoption of new merchandising hardware and unlocked features like dayparting, suggestive selling, and automated item depletion.

Service speed increased 12%

Core product sales increased 8.2%

Hardware adoption increased 39%

800+ unique footprint adaptations